2012-09-21 16:49

Hi Claudia! Who are you? Tell us a little about yourself.

 I am a mother of 26 years old, entrepreneur and lover of creating. I
live in Punta Rubia (Rocha) on the east coast of Uruguay with my
boyfriend and our son that is almost two years old. Surrounded by
nature, I sleep with the sound of the ocean and wake up every day
looking at its immensity. I think I'm the luckiest person in the world
and I am achieving a good balance between the two things I love more
in life: family and fashion.

Right now I'm doing my thesis on dyed wool in order to graduate as an
Industrial Textile Designer and in a few years I would like to
continue studying.

I am cheerful, effusive and eloquent. I like coffee, ice cream and
yoghurt, I prefer winter to summer, I read one book a month and I like
dogs and horses.


How did you start your own brand?

All started the last year of my career (2009) with my graduation
collection named "Texturable". I had an amazing feedback from my
teachers and people in general and the collection sold out
immediately. I started to sell other versions of the collection and
clothes that I had developed in the way of creation which had the same
results. As texturable means sustainable textures from the Spanish
“texturas sustentables”, I kept working with that concept, I decided
to use the name that I already had and build the brand from there. I
always knew I wanted to work by myself and this gave me the
opportunity to develop something I love to do with something that
people want and like.

Tell us about your brand, what is special about your clothes?

First of all, I make most of the materials used in the clothes and
different items I design. I do research, develop and create textures
that later are applied on the different collections. That's why the
starting point goes further than just choosing a genre to make a
outfit. Each item is conceived from its material until the last
detail.

My items are completely handcrafted. Felts, dyes, embroideries,
everything is handmade; I create everything with dedication and
patience. Occasionally I work with other people, mainly for big
productions or in making shoes, but I always have the rule of making
everything first by myself.

Most ofmy items are one of a kind, meaning they are unique as a result
of its handcrafted production which provides singularity and relevance
to every piece of clothes. All my clothes carry energy and expression
and in thus sense I try to put all my dedication and singularity to
express that in who will wear it.


What is your relation to fashion?

I love fashion, for me it´s like science, biology or any other
interesting subject. I can spend days reading about it and looking at
pictures. It´s the most beautiful massive way of communicating
concepts and can tell us a lot about the other person.
Anyway I spend so many hours every day creating and working on
different concepts that I prefer to keep myself as a blank canvas that
helps my mind to take any direction.


What are your goals for the future?

I started this brand two years ago and I believe I have a long way to
go. Undoubtedly we are evolving together and the paths are opening on
the way.

I would like to position my brand internationally, be able to
introduce my products in Europe and USA. In this sense I am working on
my website which will include an on line shop very soon and I will be
able to develop the whole concept of my brand.

Visit Claudias shop here.